WHAT I KNOW FOR SURE

- March 05, 2022

While there's not too much that I do know for sure, I do know what it takes to maintain, grow, and cultivate a base of customers. I know Telecom and I know from the perspective of being a manufacturers representative for the last 23 years. I have been doing it my entire career. I learned from the best.

➢ You won't find another company around like Touch. I'm not saying that we are the only people that understand customer retention and what it takes to maximize your existing base of customers. I learned from many of those great people and companies that I worked with over the years. And through the years, I watched hundreds of businesses and took away all of the tactics and strategies that I saw working, that were growing at a completely different rate than everyone else. Well, that's what you get when you partner with TOUCH.

We basically take various tactics and lay them out on the table. Obviously, budget matters. However, the goal at Touch was to basically make this piece affordable.

➢ I think that over the years, when you ask a small business owner why they aren't doing this already, they all say the same thing. It sounds something like this:

Honestly, I don't have the time. I'm a small shop and don't have a person that can do all that is needed. I agree. I know I need to do something. Who has an extra 2K or 5K per month to spend on this?

Well, this is exactly how and why Touch started. We believed that small steps in the right direction didn't have to break the bank. At the end of the day, you have to stay connected to your customer base.

➢ It could be as simple as an email or call once a month. The fact is, you need to make some kind of contact with that existing customer. It could be over social media, it could be through snail mail, in-person meetings, a web conference... And let's not forget the actual art of the phone call.

Can you imagine having a conversation about this in five years and asking yourself, what happened? How did I just lose my biggest customer that I have supported for the last fifteen years? What happened?

Well, unfortunately, this is not an uncommon conversation with small-to-mid-sized businesses I encounter. Honestly, it's not just the smaller companies that struggle. At Touch, our target market is typically 10 employees or less. When you start getting larger than that, it isn't uncommon to see marketing outsourced or someone brought in as a part time employee.

➢ So at TOUCH, we look at your budget and match the right tactics for the attack. When we come in, you will be connected to your customers.

An easy way to look at this, we will lay out a menu of touch points and from there we will agree on the best ways to touch your accounts regularly. Any one or two options is enough to get started.

Most Touch customers will begin by scrubbing the base of contacts they have.This piece can be bypassed if you really believe that you have all of this already. This piece needs to be done for accuracy more often than not. Touching the right person is critical. Imagine connecting to a person that is no longer in charge or responsible for what they used to do. We want the touch to be targeted and effective.

The next step is deciding how often you want to touch your customers. Is it once a month or twice? Our experience at Touch tells us that the ideal set of touches should look like this.

🌟 Monthly Newsletter: Monthly updates that are brief and to the point. Newsletters are about community and mutual benchmarks. It's more personal. We show who we are as a culture. We praise our accomplishments and express gratitude outwardly. We humble brag.

🌟 Email blasts at the beginning of every month. This is a product update with new capabilities and a way to improve user experience. These can be specials, promos, etc.

WE NOW HAVE LITERALLY TWO TOUCHES FOR EACH OF YOUR CUSTOMERS. Are you starting to see it?

That's all you need right there, and you are off and running. This is what most of our clients get onboard with. It's affordable and it's the minimum every business owner should be doing.

It's really that simple.

✅ That customer that would have left without even giving you a chance now will be more likely to give you a call.

✅ That customer that would normally take a second quote, doesn't need to anymore. In fact, it doesn't even occur to them to get a second quote.

✅ That customer who is thinking of switching to the cloud next quarter knows who they are going to contact, has your number, and goes back to their deleted folder in outlook and replies back to you, "Hey, can we set up a meeting to discuss."

We can't wait to get your company going as well. Join us. Learn about us. Get to know us.

Touch-VOIP Marketing specializes in customer retention through the use of digital marketing. We are the industry's #1 provider of services that cater to companies wanting to stay connected to their existing client base and do it at an affordable price point.