HOW GOOD CAN FREE BE?
Just a quick thought. I recently saw a post for a strong player in the industry known as NEC. The market has a couple of flavors of Cloud as a Service solutions. Their message was about being able to provide free co-branded content. Honestly, I think that is pretty awesome. In fact, here at TOUCH we see that as a compliment, as our founders were pioneers in developing the perfect linecard of services back in the mid 00's.
However, let's be realistic about it. They are not going to create content that helps the entirety of YOUR business. Meaning, they won't build content that promotes your other services. The content will also take a biased view on creation. Think about it? NEC will create content that helps promote NEC. Listen, we have sat at those very tables where the suits were deciding on what they would or would not allow. So we know that the need for your content to be versatile and nimble in creation is a must.
We're not saying, "Hey, that's bad." Quite the opposite. We are suggesting that the combination will only serve your end goal even further.
In order to build a relationship with your customers, you can't always sell NEC. The mix has to be widespread in that you are creating content that educates, shows core values, helps train, is informative, etc. You get the point!
So, in closing, my friends, I will work hard to enrich and embrace that content and look for ways to enhance it with your perspective as a business owner.
Everything starts via a phone call 917-818-4992 or an email to marketingvoip.info@gmail.com
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