JUST A LITTLE ADVICE FROM ONE TELEPHONE GUY TO ANOTHER

- December 31, 2021

It was 1983, and the recent judgement that split up AT&T was approved, and my father recognized the opportunity and chose to build his own interconnect. At the time, I was sixteen years old and still in high school.

I'd always been interested by how telecom operated, and it wasn't long before I identified my professional path. This has culminated in a career in communications spanning over 40 years.

My career in the sector began with installation and cabling. We used to refer to the systems we installed as electronic key systems back then. At the time, it was great technology. I often tell folks that I cut my teeth on 1A2 and Tie systems as a teenager. In 1989, I made the decision to go out on my own as a company owner. Although I was still relatively young, six years had taught me a great deal about business. As a rather technical guy, for example, I founded my business on my ability to inspire trust in my clients and my competence. It was beneficial to me, and this little experience helped me to engage with other company owners when I entered the manufacturing area.

As a result, I started working for a Charlottesville-based firm in 1996.
Comdial was a forward-thinking corporation at the time. They already provided methods for clients to communicate regardless of their location.

They invested substantially in computer telephony integration, or CTI, for many years. This work as a regional sales manager gave me day-to-day experience as well as an in-depth grasp of the business owner's mindset and the best areas and methods for achieving their objectives.

I've developed a love for discovering innovative methods to help business owners. It was probably what I perceived as lacking when I started my company in 1989. I remained with Comdial until the mid-2000s, at which point I joined Samsung for the following decade. My time there taught me not just how to interact with individual companies, but also how to create and sustain connections inside the distribution chain.

After almost a decade, the business seems similar but has undergone major changes. It took on a life of its own. While technology and capabilities have evolved, the majority of businesses with which I've worked over the last six years have not made the type of significant adjustment that may spell the difference between success and failure.
This is the critical distinction.

Businesses must have a sound strategy in place for client retention.
Permit me to reiterate. Businesses that have historically operated in the voice communications market must now develop a plan or risk going out of business within the next five years. That is a fairly strong assertion.
This is because, in the old days, or should I say, when a client you've had for a couple of years, five years, or ten years is ready to make a change, they pick up the phone and contact you.

THAT IS NO LONGER THE CASE!

The largest marketing firms in the business are marketing to those same clients, your customers. Each week, companies like as 8X8, Ring Central, Star2Star, Sangoma, DialPad, Nextiva, and Vonage promote to your consumers directly. These businesses are invading your consumer base and will eventually cause you to lose a percentage of them. This is where TOUCH comes into play.

Our key objective is CUSTOMER RETENTIONTHROUGH DIGITAL MARKETING. Our objective is to keep you on an equal ground with your clients, so that they think of you when they think of technology, communications, information technology, or whatever services you provide. Minimize your losses. I'd want to use my 40 years of knowledge to assist you in remaining relevant to your present customer base.
The wonderful thing about any of our approaches is that they will ultimately assist you in acquiring new business.

If this seems like something you're not already doing, TOUCH will deliver the industry's most laser-focused marketing. We believe ourselves to be the indisputable leader in the Unified Communications business when it comes to customer retention. To begin, arrange a brief 30-minute introduction call. We look forward to collaborating with you.