VOIP Marketing

If you are a company that knows you need to be doing some marketing but just haven't made the jump then you need to read this blog. The key word here is you already "KNOW". The problem is that you don't have the time to put towards this step and likely you don't have the budget to hire the right person. Whatever the right person is anyway?  What you likely need is a part time resource who understands the industry you are in and knows how to utilize the right marketing efforts that will have impact but not cost you an arm and a leg.  At the end of the first month will you be able to look back and say to yourself, man I should have done this years ago.  Well I can tell you that this is exactly the outcome Touch is looking to bring to you. A cost effective way to help your business market yourself and retain your customers that you have worked so hard to get.  Give us a call. 917-818-4992 Take a 30 minute call and let's discuss how we can help your business, have...

  Sometimes I sit here and wonder what do I want to write about. What is worth saying or better yet, what is worth you actually reading? So if you are already working your own customer retention strategy and it's working for you... stop reading and carry out your day. If you're not, then keep reading.  This blog is for the people or companies that literally are missing the boat when it comes to customer retention. I started Touch because years ago I saw a need within smaller companies that had no marketing department. Not unusual since most companies really didn't need to market so much to their customer base. Most customer were kind of protected in the sense that when they needed something they called their phone company. Not anymore. It doesn't work like that. Your customers are getting emails daily from companies like Ring Central, Nextiva, 8X8 etc. How did your customers get on their list you ask? Well, that's for another blog. But trust me, they have our custom...

  Marketing should have aspects that appeal to the sales process when it comes to closing business. This means that there should be some thought put into what type of marketing can actually be used by salespeople during the sales process. It could be a testimonial that goes out prior to the first meeting. Maybe it is a video that discusses implementation and an interview is done with your operations people. There are so many ways to build content that will help build trust and credibility. We know this because we know the VOIP industry and we know sales.  At Touch, we will sit down with you (virtually) and not only get your suggestions and vision, but we will also make recommendations and, jointly and collaboratively, come up with the best strategy and content to match that initiative.  Really, it is that simple. We know what to do. We know how to create content that will have an impact on your existing relationships and also the new prospects you are working with....

    Well I could tell you what doesn't build strong relationships...  Not ever contacting your customers. Think about it. How many customers do you have that purchased a phone system from you, like 5 plus years ago? What if that client hasn't interacted with you for multiple years other than to call in to replace a handset cord or reset their system? Do you think your clients will have any allegiance to you today?   It's just a no, nada, it's not going to help you in any way. You must keep connected to your customers and do it from day one. So all new customers will get put into the machine.  The machine reference is referring to a customer journey. This customer journey is fully developed and created by you. With the help of TOUCH of course. This machine will continuously help to build a relationship with your new accounts. All of the existing accounts will get put into the machine as well.  We are not just trying to stay connected as a touchpoint, althou...

    We started doing testimonial videos back on 2019. Pandemic was just getting ready to change our way of life. It was a great time to start these projects for our clients because it allowed us to accomplish this in a way that was now becoming acceptable. I say this because in the past it was an expensive option. You had to send video crews out to a customers site, or even yours, to do all of the video work. However, during pandemic we got a pass. A pass to do these over Zoom. Now we could kick these out at majorly reduced cost. People accepted this for obvious reasons, we were on lock down. I also believe that people enjoyed the authenticity of this type of raw interview style. So basically we set up a 30 minute interview and asked all of the right questions. From this we were able to get 30 minutes of raw material that can then be edited into smaller clips. We handled all of the editing as well as all of the graphic design. We were kicking out some really great content from...

  We would have to say that most of our clients come to us through word of mouth. The founders of TOUCH have been in the industry for so long that the relationships made over the course of a career (that spanned over three decades) have allowed TOUCH to grow so quickly and become number one in the industry. It sounds kind of cliche, but people who know TOUCH. KNOW TOUCH! Our customers come to TOUCH because of the instant connection that Touch has with their clients. It only takes a few minutes on a phone call for people to see that we know the business and we can be trusted with your branding.  It's typically that mutual understanding that leads to common ideas and thoughts about how to proceed and what the joint goals are. We see things very much the same way our clients look at things. That common perspective is felt throughout the entire process. This is what makes us great at what we do. We can anticipate what our customers want to do and are fully on point.  It jus...