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Showing posts from March, 2022

YOU DON'T HAVE TO LOSE YOUR LONG TIME CUSTOMER

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    We hear it all the time. That long time customer calls in and asks you if you want to purchase their old phones. Maybe you call them and come to find that the automated attendant sounds completely different. The fact is, your customer switched products and never even bothered to call.  If you haven't been staying in TOUCH with your customers frequently, then this is a common mishap. To avoid this type of occurrence, companies must stay connected to their customers.  You can stop the pain now. By the way, you are not alone in this. Many companies we work with describe this very scenario. It mostly hurts when the customer that left you was one of our biggest customers.  Imagine your largest customer, a car dealership, informs you that they need you to pick up your equipment. They don't even realize that the gear is theirs. The customer just wants it gone, and they don't think for a second that there is anything wrong with what they have done.  For mo...

HOW GOOD CAN FREE BE?

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  Just a quick thought. I recently saw a post for a strong player in the industry known as NEC. The market has a couple of flavors of Cloud as a Service solutions. Their message was about being able to provide free co-branded content. Honestly, I think that is pretty awesome. In fact, here at TOUCH we see that as a compliment, as our founders were pioneers in developing the perfect linecard of services back in the mid 00's. However, let's be realistic about it. They are not going to create content that helps the entirety of YOUR business. Meaning, they won't build content that promotes your other services. The content will also take a biased view on creation. Think about it? NEC will create content that helps promote NEC. Listen, we have sat at those very tables where the suits were deciding on what they would or would not allow. So we know that the need for your content to be versatile and nimble in creation is a must.      We're not saying, "Hey, that's bad....

HOW DO WE GET STARTED?

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It's actually pretty simple. Most of our clients find us due to the very same practices we promote. In fact, you are probably reading this because you saw an email or we showed up on your news feed . You might have even been referred to us by an associate in the industry. No matter what brought you here, it all starts the same way. We will have an initial meeting. We'd like to better understand what makes you guys tick. So a thorough walk-through of your business is important. We like to understand the types of clients we are marketing to. What unique characteristics can we spot within your customer base? We'd like to better understand your goals. We also need to understand the products and services you provide so we can begin to visualize the various types of content we could create. What really makes things much easier for us at TOUCH is that we know the industry, have been where you are, and know exactly how to promote your company. We are experts in the field of U...

WHAT'S STOPPING YOU FROM MAKING THE JUMP

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  So what's holding you back from doing something that you know is good for your business? Look, we know most businesses do not have the resources. We also know that most small businesses can't afford to hire a marketing specialist. Funny thing is that just a few years ago you didn't really even have to think about this. Today it's a new world as far as selling VOIP today.  This is what you can expect from your competitors.     Basically all of the newer, "Born in the Cloud" players, have armies of marketing people . If you haven't jumped in the pool yet than you are missing the boat.  These marketing armies are tasked with touching YOUR CUSTOMERS, and touching  them often.  So when the time comes for your customer to make a decision around moving their communications to the cloud or just thinking about replacing their phone system, who do you think they are going to call? Do your own research, don't take my word for it. Search on linkedin . Query tho...

WHAT I KNOW FOR SURE

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  While there's not too much that I do know for sure, I do know what it takes to maintain, grow, and cultivate a base of customers. I know Telecom and I know from the perspective of being a manufacturers representative for the last 23 years. I have been doing it my entire career. I learned from the best.  ➢ You won't find another company around like Touch . I'm not saying that we are the only people that understand customer retention and what it takes to maximize your existing base of customers. I learned from many of those great people and companies that I worked with over the years. And through the years, I watched hundreds of businesses and took away all of the tactics and strategies that I saw working, that were growing at a completely different rate than everyone else. Well, that's what you get when you partner with TOUCH.  We basically take various tactics and lay them out on the table. Obviously, budget matters. However, the goal at Touch was to basically ma...