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Showing posts from December, 2021

JUST A LITTLE ADVICE FROM ONE TELEPHONE GUY TO ANOTHER

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It was 1983, and the recent judgement that split up AT&T was approved, and my father recognized the opportunity and chose to build his own interconnect. At the time, I was sixteen years old and still in high school. I'd always been interested by how telecom operated, and it wasn't long before I identified my professional path. This has culminated in a career in communications spanning over 40 years.  My career in the sector began with installation and cabling. We used to refer to the systems we installed as electronic key systems back then. At the time, it was great technology. I often tell folks that I cut my teeth on 1A2 and Tie systems as a teenager. In 1989, I made the decision to go out on my own as a company owner. Although I was still relatively young, six years had taught me a great deal about business. As a rather technical guy, for example, I founded my business on my ability to inspire trust in my clients and my competence. It was beneficial to me, and this lit...

IF YOU AREN'T COMMUNICATING WITH YOUR EXISTING CUSTOMERS, YOUR COMPETITORS ARE!

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    You can probably connect to this issue if you're reading this right now. It's probably something that keeps you up at night. It's something you have to think about in today's competitive environment. Is it true that I'm losing clients I've had for years, if not decades, to the newer born in the cloud players? How do you keep in touch with the customers you've earned over time? I'm going to ask you a few questions now. Continue reading if you answered yes to the following questions. If the response is no, have a pleasant day and keep doing what you're doing!   ▶️ I know I should be on social media, but I'm not. Frankly, I don't like social media and really don't want to or even have someone that can do that for me.    ▶️ My company has existed and grown for years from word of mouth. Referrals!   ▶️ I don't have an easy way to email blast my customers today.   ▶️ I'm too small of a business to afford 2K to 5K p...